Facebook is more than just a social media platform; it’s become a lifestyle.
Can you relate to this? The first thing you do as soon as you wake up is reach for your phone. You check for and reply to messages while having breakfast. On your way to work, you scroll through your newsfeed. During lunch break, you upload a few pictures of the new restaurant you’ve tried. If this sounds all too familiar, you’re not alone. There are about 2 billion Facebook users around the world in June 2017 – and that number is likely to increase even more.
If you’re a business owner, it can mean amazing possibilities to promote your products and grow your company. But it can also mean the exact opposite if you use this revolutionary social media without employing the right strategies.
Here are some common Facebook marketing mistakes you might be making.
- You upload the wrong types of posts.
Did you know that simply uploading random posts can do more harm than good for your business’ digital marketing? For example, if you often have photo posts with links in the description, you actually reduce the reach your post can potentially have because it tends to prompt dead-end clicks.
- You post a lot of links.
Too much of something is bad, and that’s certainly true for your link posts. When your posts typically include links, you’re unwittingly driving your fans away; most Facebook users prefer to stay within the channel and not have to go to another website.
- You publish low-res photos.
Content is just as much about text as it is about photos. That being said, if you use incorrectly sized images or pictures in low quality, it disengages your readers. Investing in compelling photos is a good strategy for digital marketing, so don’t overlook it.
- You have an erratic posting schedule.
Consistency is the key here. Determine how often you’ll post for your business – and then stick with it. If you start off with, say, 1-2 posts in a day, keep at it. Having an erratic posting schedule confuses your fans – which in turn leads to negative feedback.
- You don’t target your content correctly.
Let’s say your store has an upcoming sale in Kuala Lumpur so you publish it on Facebook. It’s fine – until you consider that only a portion of your readers are actually in KL. The rule of thumb is this: if you can’t target your content appropriately, don’t post it.
- You don’t utilize Facebook advertising.
Facebook likes are not very useful. This is a notion commonly shared by many marketers in the industry. The reason? It only reaches up to 5% of your target fans organically. If you want your business to have a wider reach, you’ll have to boost your posts through Facebook advertising.
- You shift from one tone of voice to another.
If you have a tendency to flip from a formal tone to a casual one on a post-to-post basis, stop. It will likely cause confusion for your fans and keep them from being fully engaged. Instead, what you can do is create a social media playbook of sorts for your brand, so you know what kind of voice to adapt for your digital marketing.
Acknowledging a problem is already half the solution, because you realize that it exists and you need to do something about it. Have you found yourself doing any of these common Facebook mistakes? Let us know, and we’ll help you turn your digital marketing strategy around.