In the Know: Top 3 Digital Marketing Strategies in 2018

A recent study revealed that traditional marketing strategies like print, TV, radio are steadily becoming obsolete. But actually, you don’t really need an official research finding to tell you what you already know, do you? After all, in this era of fast digital revolution, just about every aspect of life is affected by technology. Cramming for deadlines at the office? Order your lunch online and have it delivered right at your workstation. If you want to relax after a long day, you can simply stream your favorite TV show straight to your laptop. Want to check out what’s happening in your city over the weekend? It will simply take a few clicks in your mobile phone to find out.   

Of course, the influence of technology extends all the way to business. No matter what kind of business you’re running, or what industry you’re catering to, it’s in your best interest as an entrepreneur to keep yourself updated with the ever-changing trends in digital marketing. So, are you ready to adapt to changes to help your business grow?  Here are a few of the best digital marketing strategies to look into this year.

  1.    Videos on the rise  

If you want to have consistent traffic to your website and encourage more active participation among your audience, then video marketing should be on your list of things to do. Now, the idea may be quite daunting if you haven’t started on it already and you don’t consider yourself much of a techie, but it really doesn’t have to be. Many social media platforms now have the capacity to host videos, so you just need to upload like you would any other post. Frame the scenario this way: last year, YouTube reported to have over 1.5 billion active monthly users, with many spending over an hour a day watching videos on their mobile devices. If you’re not utilizing video marketing, that’s a big missed opportunity, don’t you think so?   

  1.    The limelight on influencer marketers   

It’s not surprising to start from scratch if you’re just trying to get your business off the ground. What can be very frustrating about it is that while you’re in the early and middle stages of your business, you’ll likely find it a constant challenge to find customers. How do you build your credibility if not a lot of people know that your business exists in the first place? This year, the increase in influencer marketing may just give you the answer to your problem. Instead of trying to promote your business alone, you can work with notable social media influencers to help build awareness for your company. These influencers already have a steady following, so you can haves a much-needed boost to get your business in front of prospect customers.          

  1.    Content with a story     

Creating valuable content is a given. But what if you could raise it up a notch by providing content that not only provides value but is also relatable for your audience? You can, for instance, use Instagram and Facebook to create your own life stories using videos or images. The content can be humorous or serious or insightful; the point is to show your audience that your company also has worthwhile stories to share.        

Have you used any of these digital marketing strategies? What challenges have you encountered? Let us know in the comments.