If you don’t consider yourself a photography enthusiast, taking photos is probably the last thing on your mind when you’re just trying to get your small business off the ground. And this makes a lot of sense. After all, as any new entrepreneur knows, launching a business is no joke – especially if you’ve never done it before, you’re doing most things yourself, and you have very limited funds at your disposal.
Nevertheless, photography is crucial to your small business because it forms an integral part of your marketing. But there’s no need to agonize over it: you don’t actually need a fancy camera to get you started. On the contrary, using your smartphone and picking up supplies from your local art store should be more than enough to give you a good head start.
Below are a few things to keep in mind to help you get great shots for your digital marketing.
- Know what you want.
It may sound like such a cliché but it’s so true. You know what you eventually want to accomplish in your business, right? Sure you may not be exactly where you want to be at the moment, and you may have a long way to go to get there. But the point is that you have a goal (or goals) for your business, and you’re taking measures to accomplish it. Well, taking photos shouldn’t be any different – even if you’re just using your phone. Think about the story you want to tell with your photo. Do you want it to be candid Colorful? Serious? Fun? Your answer to that will determine the kind of pictures you take.
- Identify who your audience is.
This is closely linked with your digital marketing strategies. In fact, your target audience should be at the center of your efforts to promote your business. For example, if you’re catering to people who love outdoors (maybe you’re renting out camping equipment), making do with photos taken inside your office just wouldn’t cut it. You have to take it to the streets – literally. Now, if you’re putting up a small clothing store, get ready to take photos that resemble the ones you see in fashion magazines. And no – you don’t need a lot of cash for that. A striking background (perhaps your reception area has a nice wall art) and good lighting will do the trick just fine.
- Remember to include social media.
It’s time to get a bit technical and figure out how your photos will be incorporated in your social media campaigns. There’s nothing more frustrating than uploading a picture – that has taken you many, many times to shoot – only to find out that you can’t size it correctly. Check the platforms you intend to publish it on and then figure out the particulars. For instance, the photos you use in your LinkedIn page may be different – or at least have to be resized – from the ones in your Facebook page.
You don’t have to be a professional photographer, but as with everything else in your business, you do need to be detail oriented. And with taking photos, you’ll easily realize that you’ll have lots of room to practice. So, have you started taking photos for your business? Share your challenges in the comments.