You don’t have to be a digital marketing expert to hear about SEO. In fact, you probably hear that term all the time. But unless you’ve been intentional in at least familiarizing yourself with it, it’s very likely that SEO remains a vague word for a start-up entrepreneur like you. After all, running a business already takes so much on your plate, and the last thing you want is to add to your long list of things to do. But here’s the thing: if you really want to give your business a good boost, then you need to make sure it can be easily found online.
That’s SEO in a nutshell.
It ranks websites according to what people are actually looking for, to make the search easier and relevant. The higher a website ranks, the higher chances that it will be found by target customers. That’s why it’s no surprise that the goal of just about any company, regardless of industry or size, is to land in the much coveted first page rankings.
Now, the question is this: how do you actually incorporate SEO in your digital marketing strategies? Having an advanced working knowledge of it, of course, takes a lot of time. But learning the basic guidelines should be enough to give your business a good online advantage. Here are a few important things that are worth taking note of.
- Research on finding the right keywords.
Research is not on most people’s minds when it comes to tasks they’re really inclined to do, and that’s understandable. It can easily prove to be more than a tad tedious, after all. But it can’t be denied that finding the right combination of SEO keywords will help you succeed in your digital marketing, so you really can’t do away with it. So what exactly are you looking for? Well, you need to find keywords that have a high search volume (which means people are actually looking for them); have low competition (meaning there are not a lot of companies that have them already); and related to your content (meaning the keywords are relevant to the products or services you’re offering). There are a lot of tools you can use to help you find keywords, but you may want to check out Google’s Keyword Tool as a very good reference.
- Create SEO-friendly content.
Once you have your keywords, you can now start writing your content. You may be aware that search engines typically have bots that go through the websites, find the keywords, and ultimately decide what the ranking of each page should be. In lieu of this, you may be highly tempted to optimize as much as you can in an attempt to get good rankings. A word of advice: don’t. While it is a legitimate goal to rank well, remember that you’re writing for prospect customers – people who really need what your business is offering. You are not writing content for bots. Therefore, your content marketing should be characterized by articles that are SEO-friendly and relevant to your target readers.
- Optimize your website’s code.
This part is a bit technical and will include jargons, but once you get the hang of it, you’ll realize how it all plays out in helping you with SEO. First thing you need to know (if you don’t already) is that bots also comb through your website’s code, so it’s important that you duly optimize different sections of your site. For example, you’ll need to have good title tags (which include the name of your site), meta tags (which describe what your site is about), and headings (which are like headings you’ll find in books).
SEO is an indispensable part of any digital marketing. You don’t need to be an expert, but you do need to have a working overview of it. How do you utilize SEO in your business website? Share your experiences and challenges in the comments.