The Internet is exponentially growing. That is a fact. But just how much is it growing? Well, to quantify, when Google first released its publication in 2013 detailing how it determines the rankings of search results, it revealed that the web is made up of more than 30 trillion individual pages. Merely a few years later, in 2017, Google said that the number rose to about 130 trillion pages. That’s a mind boggling 300 percent increase in just 4 years.
So how is this all related to you as a small business owner?
In a nutshell, it simply means this: as the web continually grows (it certainly won’t stop having more pages after 2017), so does the competition. The more content there is on the Internet, the harder it will be to snag one of coveted spots on the first page of search results. And remember – there are only 10 items on the first page; it has been that way since Google started in 1998.
Are you still not doing SEO? The longer you delay this, the farther you will fall behind. Take note that all your digital marketing strategies will likely fall through the cracks if people don’t even know your business exists. To promote your business online, you need effective SEO. Here are a few things you can do right away to finally get you started on track.
- Start where you can.
You can’t wait until all the stars align until you finally start optimizing. You have to do it with whatever resources you have on hand, no matter how simple or mundane it may seem. For example, you can start by making sure your website is mobile friendly, or you have a good blog for your content marketing. Starting out doesn’t have to be anything fancy. But it involves exactly that – actually taking action in spite of the uncertainty.
- Look for professional help.
While there’s more than enough DIY SEO information on the Internet to keep you occupied for days – or even weeks – on end, that’s not really the most strategic approach. Just ask yourself: do you have that much free time to begin with? Hiring a reputable digital marketing agency will take a huge load off of you. And you don’t have to empty your bank account for the fees, either. Do your research and check for notable agencies that offer reasonable rates.
- Familiarize yourself with SEO.
Like a lot of things on the Internet, SEO constantly evolves. So there’s no way to know its intricacies unless you intend to make a career out of it. Nevertheless, as a small business owner, it’s still your responsibility to at least know the basics. Educate yourself enough so you can differentiate between a good advice and a bad one. You’ll be glad you did.
- Prioritize quality content.
There are a lot of factors that go into determining if a content is of good quality. Google, in fact, explains that in detail in its free Webmaster Guidelines. Here’s bottom line: understand your customers’ problems (or pain points) – and aim to deliver content that addresses that. What you publish should be relevant, helpful, and relatable to your target readers.
SEO is like a journey, and it can be a long one. Remember that so you don’t get easily frustrated when you don’t see results right away. Continuously keep at it because, after all, excellence should be a habit – not a one-time thing. Do you already implement SEO in your business? Share your experiences and challenges in the comments.