Social media. You hear the term everywhere – and there’s practically no way you couldn’t have. In fact, it has very likely altered your lifestyle. You sip coffee in the morning while scrolling through your newsfeed in Facebook; you find your next trip ideas on Instagram; and you do some light house repairs using YouTube videos. All that is great, but what about using social media to help you in growing your company?
It’s one thing to use social media to upload new selfies, message friends, and find the best restaurants in tow. It’s an entirely different story to utilize it for your business. It may be totally fine to check Facebook when you have a few minutes to yourself, and then totally forget about it for a week or two when you’re swamped with work. But as an entrepreneur, you can’t do it because you’re using for your work.
To successfully pull off social media for your business, you need two things: strategy and consistency. And if you don’t have the time – and inclination – to learn? Below are some tactics for non-techie entrepreneurs.
- Consider hiring a social media expert.
If you’re very hands-on with your business, especially if you’re a start-up entrepreneur, it’s easy to fall into the temptation of micro-managing everything. You may want to be involved in every aspect of your business, and that’s pretty understandable. At some point, though, you have to realize that you can’t keep putting in 80-hour work weeks and expect to still have a decent life outside of the office. That, and the fact that there’s only so much you can do.
For your business to really expand, you’ll need to learn how to delegate key tasks, and social media is one of them. Why do you need consider the merits of taking on a social media specialist? For one thing, it will free up so much of your time. Instead of trying to figure out strategies and making a considerable effort to implement them, you’ll have someone to do it for you. Someone who really knows what he’s doing instead of a person (you) learning from the ground up.
- Start with popular social media platforms.
Now, if you don’t have the budget yet to hire an additional member of your team to work exclusively on social media, begin with what you can easily accomplish: setting up your company’s accounts on the most popular social media platforms like Facebook, Instagram, LinkedIn, and Twitter. You know they’re easy and fast to accomplish – you have your own personal accounts on those channels, after all. But in this instance, you’re making an endeavor to build an online presence for your business.
This goes without saying, but it’s still definitely worth a mention. Match your profile with the platform you’re creating it for. Remember that the accounts you create for your company is a direct reflection of your brand. Your LinkedIn page should be professional and straightforward; Facebook, meanwhile, can be fun and less formal.
- Check out lesser known sites.
While it’s a given to have accounts on the popular, mainstream sites, you should also not discount the opportunities available when you explore social media platforms that are not as talked about. Be open to check out new and promising social media companies. Though they may not have a huge following, you may be able to find one or two that matches with your company’s demographics, target market, and vision. You should never close your doors on resourceful ways to help you grow your market share and find new prospect customers.
Take Google Plus, for instance. If you have an account there, it raises your chance of having better rankings on Google. This is particularly true in the local business section because Google has local business listings.
- Focus on quality.
Just because you need content doesn’t mean that you have to publish every kind of content you come across with. Of course you have to post regularly, but do yourself, your business, and your customers a huge favor by making sure that you publish only those that will really add value for your readers or will help establish your company as an industry expert.
Think of it this way: doesn’t it annoy you when you see a series of random posts from someone on your newsfeed? A picture of doing grocery; half an hour later, a photo of being stuck in traffic; and then before midnight another post of reading a book while having wine or hot chocolate. If those kinds of things irk you, imagine how your readers will react to thoughtless posts from your business.
If you want to earn the trust of your customers, then you have to prove that you deserve it. Make sure your posts are well thought of and you support it with data or resources that will help your readers in some way. And yes, you still have to post regularly while you’re at it.
- Take action now.
Don’t wait for the mythical perfect time to start on your social media strategy – it will not happen. Whether you can only afford to hire a project-based consultant; delegate the task to one of your team members; or take on the profile creation and content building to begin with, the point is to take action and to do it now.
Didn’t you also feel a lot of apprehension when you were trying to launch your business? But you still did it. And even now, there may be a lot of challenges. Yet you’re taking them on one at a time. The same rings true with your social media. Take it one profile page, one blog post, one tweet at a time. You’ll eventually get the hang of it – or hire someone who does.
Social media is here to stay and that’s where more and more of your customers can be found. So it’s a no-brainer that you need a pretty good online presence for your company, even if you consider yourself a non-techie entrepreneur.
How do you take advantage of social media for your business? Share with us in the comments.